On the morning of October 9, the press conference on the selection results concerning the logo, trophy and slogan of Guangzhou International Award for Urban Innovation (Guangzhou Award) was held at Guangzhou News Center. The press conference was hosted by Mr. Zhou Zhenwei, deputy-director of Guangzhou News Center. At the press conference, Mr. Liu Baochun, director of the Foreign Affairs Office of the People’s Government of Guangzhou made a detailed account of the selection results concerning the logo, trophy and slogan of the Guangzhou Award and the preparatory work for the award.

The activity for soliciting designs of logo, slogan and trophy of the Guangzhou Award was officially launched on March 28. Eventually, 148 entries of logo design, 26 entries of trophy design and some 1,500 entries of slogan design were received. The awards for the trophy design and the logo design went to Xian Jialin, the award for the Chinese slogan design was given to Wu Shaoyun, and the award for the English slogan design was conferred to Wu Xiaolin.

Logo: Structurally Highlighting the Word “Guangzhou”; the Skyscraper Symbolizing the Theme of Urban Innovation 

The winning logo design of Guangzhou Award is shaped like a skyscraper that structurally consists of the two Chinese characters of Guangzhou, namely “广”and “州”. The design at once highlights the host city of the Guangzhou Award and reflects the theme of urban innovation. Colored in blue, which looks delightful, such a design is concise, eye-catching and of modern artistic flavor.

The Trophy: Expressing the Concept of New Cities and Urban Innovation

The winning trophy design is based on the structure of the winning logo. The main material used for molding the trophy is metal, coupled with a black base. The frontal structure is shaped like a skyscraper that consists of the two Chinese character of “广州”. The profile delivers a sense of rise. As with the winning logo design, the trophy design highlights the essence of innovation, looking both concise and unique in nature. It is a combination of the beauty of Chinese characters, the features of Guangzhou and the trends of the times. The design also crystallizes the concept of new cities and urban innovation, which is what the Guangzhou Award stresses.

The Chinese Slogan: 创新成就未来（Innovation Leads the Future）

The English Slogan: So Dreams Come True

The Chinese slogan of Guangzhou Award was finalized as “创新成就未来”, which literally means “Innovation Leads the Future”. The English slogan was “So Dreams Come True”. The Chinese slogan highly crystallizes the international concept of urban innovation and eloquently expresses Guangzhou’s commitment to advancing the global cooperation between cities for common development. The slogan is concise but powerful. The English slogan – “So Dreams Come True” – expresses the best wishes of the Guangzhou Award for urban innovation development and the common aspiration of the people of the world. Though seemingly plain, the Chinese and English slogans leave us a broad scope of imagination and are able to rouse resonance from the people worldwide. The two slogans are catchy and easily comprehended. They embody profound connotations and rich emotion, and therefore are conducive to further disseminating the concept of the Guangzhou Award.